Who Woulda Thunk? GPS is CleanTech

Today, NAVTEQ, a provider of digital map, traffic and location data for GPS systems announced results from a research study that assessing the consumer impact of navigation devices.  The study conducted in Dusseldorf and Munich evaluated drivers without a navigation system, drivers with a navigation system, and drivers with a navigation system that included real-time traffic. The study revealed that drivers who use traffic enabled navigation devices spend 18% less time driving on an average trip versus drivers who don’t use navigation systems.  Shouls this data be extrapolated out over an entire year, drivers would save 4 driving days each year if they had used a traffic-enabled GPS device. Here’s where the CleanLantern comes in: The study’s results also show that drivers would reduce distance traveled as well as an increase in fuel efficiency, which according to the study, leads to a decrease in CO2 emissions per driver of .79 metric tons, or 21% less per driver who does not use a navigation system.